Frequently asked questions

Quick answers to the questions people most often ask before their first session. If yours isn’t here, just ask.

About Zynkex

  • What is Zynkex?
    Zynkex is a strategic deliberation system. It runs a structured conversation with you that produces two written deliverables: a Strategy Plan with a prominent Decision Log capturing every call made and why, and a Build Brief that an engineering team or AI coding tool can build from end-to-end. Zynkex is built for one specific kind of work, the strategic thinking that has to happen before a serious decision gets made or a serious build begins.
  • What is a session?
    A session is a single structured conversation with Zynkex, typically about twenty minutes. The conversation follows a well-tested methodology that surfaces the goal underneath your question, pressure-tests the strategic assumptions, builds a pathway, and produces the two documents at the end.
  • How is Zynkex different from Claude or ChatGPT?
    General-purpose AI assistants like Claude, ChatGPT, and Gemini are built to handle the broadest possible range of knowledge-work tasks. That breadth makes them genuinely useful for most things, but it also means they were not designed for the specific demands of strategic deliberation, where being agreeable can be a liability and where the conversation has to converge on a written, defensible document rather than another round of helpful exchange. Zynkex is built end-to-end for that work. Full comparison on the How it works page.
  • Who is Zynkex for?
    Founders making strategic calls before a build. Product leaders deciding what to ship and what not to ship. Operators making higher-stakes decisions like pivots, repositioning, or board-level recommendations. Anyone who needs strategic clarity before committing time, money, or a team’s attention.
  • Do I need to know how to code?
    No. The Build Brief is structured for engineering teams or AI coding tools to consume; you do not have to write any code yourself. You just need to know what strategic question you are working through.

Sessions and deliverables

  • What does a session produce?
    Two .docx documents. A Strategy Plan with a prominent Decision Log capturing every strategic call made and why. A Build Brief that an engineering team or AI coding tool can build from end-to-end. Both delivered the moment the session ends.
  • How long does a session take?
    About twenty minutes. Some are shorter, some run longer if the strategic terrain is more complex. The conversation has a natural end built into the methodology, it concludes when the strategic work is done.
  • What is the difference between the Strategy Plan and the Build Brief?
    The Strategy Plan is the document the boardroom or team works from: positioning, pathway, the load-bearing constraint, the explicit list of what you will not ship, and the Decision Log. The Build Brief is the spec your AI coding tools build from end-to-end. The first is for thinking; the second is for execution.
  • What is the Decision Log?
    A section inside the Strategy Plan that captures every strategic call made during the session, the alternatives that were considered, and the reasoning that picked one over the others. Three months later, when someone asks why X over Y, the answer is in the log.
  • Can I edit the documents after the session?
    Yes. Both documents come as .docx files. Edit them, share them, version them. Once delivered, they are yours.
  • What do I do with the Build Brief?
    Hand it to your engineering team or paste it into your AI coding tool (Cursor, Claude Code, Lovable, v0, Bolt). The Brief is structured for downstream consumption, every interaction tagged, every directive named, every operational handoff routed.

Pricing and tiers

  • What does a session cost?
    Sessions are priced per session at three tiers: Pathway $99, Counsel $149, and Doctrine $249. All three produce the same two documents; the differences are in the depth of deliberation that goes into producing them. Full details on the Pricing page.
  • What is the difference between Pathway, Counsel, and Doctrine?
    Pathway ($99) is for working strategic questions, most strategic calls fit here. Counsel ($149) is for higher-stakes calls like pivots, repositioning, and board-level recommendations. Doctrine ($249) is for company-defining decisions, the calls that, if wrong, are existentially expensive.
  • Do you offer free sessions?
    Not currently. Sessions cost real money to run, and the work each session produces is priced against what strategic consulting work would otherwise cost.
  • Can I buy a single session or do I need a subscription?
    Single session. Zynkex is priced per session, buy one when you have a strategic call to make. No subscription required.
  • Do you offer refunds?
    Within 7 days of any charge, yes. Email us. We do not want money from anyone Zynkex is not working for.

Privacy and data

  • Is my session content confidential?
    Yes. Sessions are private to your account. We do not share session content with anyone outside Zynkex, and we do not use it for marketing.
  • What AI does Zynkex run on?
    Zynkex runs on Anthropic’s Claude API. We chose Anthropic for their privacy defaults: API content is not used for their model training, and that is the default, not an opt-out you have to configure. The methodology that produces the structured strategic conversation is Zynkex’s own.
  • Is my data used to train AI models?
    No. Zynkex does not train any models on your sessions. Anthropic’s API does not use content sent to it for their model training. Neither Zynkex nor Anthropic uses your sessions to train anything.
  • Can I delete my sessions?
    Yes. Delete sessions from your account at any time. Deleted sessions are removed from our database within 30 days. You can also delete your whole account from your profile.

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